Burke & JLS Join Forces But Not in Music

Alexandra Burke and JLS launch clothing line 2KX

Alexandra Burke and JLS launch 2KX

X Factor 2008 winner Alexandra Burke and runners-up JLS have joined forces. But it’s not for a duet. They are launching a clothing line, no less.

2KX launches in March and features urban men’s and women’s clothing in the style of the R&B songstress and boyband. The chart-toppers are ideal models for the campaign, given that they’re not exactly hard on the eye and give Jersey Shore’s The Situation a run for his money in the six-pack stakes.

Not that I’m a psychologist or anything but, judging from the photo, I’m guessing JB feels a little self-conscious about his lack of ridiculously-defined abs? And look at Aston’s! You could drive a truck down the middle of that six-pack! JLS and Alexandra Burke: 10% hit-making vocals, 90% lean muscle.