Channel 4′s Paralympics Promo
Did anyone catch the impressive ‘Superhumans’ promo from Channel 4 last night? Broadcast across 78 channels, the 90-second trailer was promoting the channel’s first-ever coverage of the Paralympics. The promotional campaign is called ‘Meet the Superhumans’ and featured awesome footage of some of our 2012 hopefuls and powerful images, including a car crash, showing how the athletes have got to where they are now. Check out the Channel 4 microsite here and watch the promo again:
London Paralympics 2012 coverage starts on Channel 4 from August 29th 2012
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