E4 Unleashes the Beast
Tonight at 10pm on E4 some men will shamelessly strip on television for…tweets. YouTube phenomenon The Midnight Beast are launching their new TV series by singing live on the channel that will be broadcasting it. The comedy doesn’t start until next Thursday, but tonight the parody band will perform a number, complete with set and costume changes, choirs and…a baseball bat. What’s more, they’re promising that if they get enough live tweets from viewers using the hashtag #unleashthebeast they will strip! Quite a novel way to promote a new series, wouldn’t you say?
The Midnight Beast Live airs tonight at 10pm, with a full series following next Thursday July 5th on E4 at 10pm.