Olympics Breaks US Record
The London 2012 Olympics may have had us all hooked in the UK, but we weren’t the only ones. Our American cousins were also loving watching their team top the medals table this year. So much so, it has officially become the most-watched TV event in American television history! What-what?! That’s crazy! US broadcaster NBC must be patting themselves on the back, since they had exclusive rights to show the games. An unbelievable 219million people tuned into the channel, averaging around 31million for each of the 17 nights it was on. However, the channel shouldn’t be resting on their laurels. It still came under fire for not providing any live coverage of the event and only showing highlights during prime-time. In this day and age, when you can count on Twitter and the likes to reveal real-time results, it must have been highly frustrating for American sports fans to have to wait until the evening highlights show to see who had won what. This drove many of them to look online for illegal means of catching the action as it happened. NBC should follow the BBC’s example and provide live streams for the next games. Who knows how many more records they’d break if they did!