YouTube Original Channels to Launch
Content normally reserved for TV is now increasingly being produced for online-only outlets. Several production companies have signed a deal with YouTube to launch channels on the video-streaming site. Big-name independent production companies are getting involved in the project, including ITN, Maverick and Hat Trick. The website’s first Original Channels are due to go live by the end of the year. Jamie Oliver’s indie Fresh One is said to be working on a cooking channel, whilst Maverick (Embarrassing Bodies, Gok’s Naked Truth) is apparently set to launch a lifestyle Original Channel. With video-on-demand sites acquiring record unique users and the Olympics being viewed as much on the internet as on TV, current trends are certainly favouring online viewing.